Email habits, rational or random?

Are you wondering how soon you will get a reply on that important email
you sent out yesterday? Maybe, you are wondering why it’s taken so long
to hear back from a friend that you sent your awesome vacation pictures
to? Why do you get a response on some emails immediately while for
others it seems to be taking all the time in the world?

Rational or random?

Do you answer the most important emails first for optimum efficiency? Or are your replies based on whim and mood? A new study based on a mathematical model shows people reply to emails randomly, but in cycles. Luís Amaral, associate professor of chemical and biological engineering in the McCormick School of Engineering and Applied Science at Northwestern University, talks about it in this Science Daily article.

The study shows people respond randomly but with a probability of sending them during a given period. And, timing your emails to arrive when recipients first arrive at work optimizes your responses.

Good to know.

Email and poetry

In case there’s not enough poetry in your in box, here’s a link to Poem-A-Day from Poets.org. Beginning April 1, Poets.org sends one new poem to your in box each day
to celebrate National Poetry Month. The poems have been selected from
new books published in the spring.

 And here’s a link to Daily Poems.

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“It was none of this stuff like running along beaches and riding horses”

There’s been a hue and cry over an Australian ad campaign, from Sydney ad agency Brandshop. In it, a woman is seen carrying an animated beaver around with her. She goes to the beach, the hairdresser’s, the nail salon and a restaurant. The ad finishes with the woman giving her beaver a box of tampons as a
gift. The ad signs off with the line: “You’ve only got one. So for the
ultimate care down there, make it U.” Explaining the ad’s approach, Brandshop’s managing director Gavin Larkin said “It was none of this stuff like running along beaches and riding horses,” referring to euphemistic images used in sanitary pad
ads. “We will stand out by being natural, is what we told them [the
advertiser].”

Read the article about it here: The Sydney Morning Herald.

The ad campaign has received over 150 complaints since airing earlier this year. However, the increase in market share that has resulted from the campaign has ensured that the beaver will not be gotten rid of.

If you’d like to see what all the fuss is about–and why I adore this commercial, click below.